During the Development phase of the ADDIE model, instructional designers create the actual instructional materials and resources outlined in the Design phase. This phase involves turning the design blueprint into tangible learning materials that can be used for instruction. Here’s what typically happens during the Development phase:

  1. Creating Instructional Materials: Designers develop the instructional materials and resources according to the design specifications outlined in the Design phase. This may involve writing content, designing visuals, recording videos, developing interactive activities, creating simulations, and assembling multimedia elements. Designers ensure that the instructional materials are engaging, informative, and aligned with the learning objectives and instructional strategies.
  2. Producing Multimedia Elements: If multimedia elements such as videos, animations, audio recordings, or interactive simulations are included in the instructional design, designers produce or procure these materials during the Development phase. This may involve recording audio narration, filming video demonstrations, creating animations, or designing interactive components using appropriate authoring tools or software.
  3. Building Learning Environments: If the instruction involves online or digital learning environments, designers build or customize the learning management system (LMS), course websites, or online platforms where learners will access the instructional materials. Designers set up navigation structures, organize content modules, configure interactive features, and ensure that the learning environment is user-friendly and accessible to learners.
  4. Quality Assurance and Testing: Designers conduct quality assurance checks and testing to ensure that the instructional materials function as intended and meet the design specifications. This may involve reviewing content for accuracy, consistency, and clarity; testing interactive features and multimedia elements for functionality; checking for accessibility compliance; and conducting usability testing to identify any usability issues or user experience problems.
  5. Iterative Refinement: Throughout the Development phase, designers may engage in iterative refinement based on feedback from stakeholders, subject matter experts, or pilot testing with learners. Designers make adjustments to the instructional materials, address any issues or concerns that arise, and incorporate improvements to enhance the overall quality and effectiveness of the instruction.
  6. Finalizing Materials for Implementation: Once the instructional materials have been developed, refined, and thoroughly tested, designers finalize them for implementation. This may involve packaging the materials into modules or courses, preparing instructor guides or facilitator resources, and ensuring that all necessary supporting materials and documentation are in place for successful implementation.

Overall, the Development phase of the ADDIE model is where instructional designers bring the design blueprint to life by creating the instructional materials and resources needed for instruction. By producing high-quality materials, conducting quality assurance testing, and engaging in iterative refinement, designers prepare the materials for successful implementation in the Implementation phase.


For more information, check out our free eLearning course, Overview of the ADDIE Process.